Print work
Commercial
Work:
Vehicle:
Branding development
Brochure, presentation folder, report templates, A4 inserts, stationery &
brand guidelines
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Brief
Centor, an insurance & risk management company based in the city, had inconsistent supporting print material – the brochure, reports and stationery looked very different to each other.
Working on larger contracts, Centor required a brand facelift to match the their prestigious clients. They needed their brand material to be consistent and reflect the professionalism of their services to attract and win these clients.
Solution
We assessed their existing branding and devised a consistent visual language which was applied across the multiple items.
Unnecessary colours and design elements are stripped away to reveal the simplicity and clarity of the brand essence – confidence, trust and personal care. This strengthens Centor’s brand identity and instills trust in their clients.
What we did
- Strategy
- Design
- Brand guidelines
- Print management
- Project management
Client feedback
‘We engaged Double Sided to re-brand all of our corporate literature (all printed material we use from letterhead paper to business cards) and produce a new corporate brochure from scratch. This was a potentially complicated job, which John and Tam made very easy for us with their structured and well planned approach to projects of this nature.
It was fascinating to be involved in the design process and view each stage of the various designs taking shape. We put together a small internal committee to give feedback to the different options that were presented to us and it was fun being a part of something “creative”.
Upon completion of the project, we are delighted with the outcome. Both our new corporate brochure and printed literature have been transformed into something stunning – and the report templates using the new designs and layouts are simple and effective for our staff to use. The feedback we have had from our clients has also been extremely positive, which is very satisfying indeed.’
Paul Field, Systems & Quality Director