Print work
Commercial
Work:
Vehicle:
Wireless security systems direct marketing
Mailer
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Brief
DR Security & Electrical install security systems and electrical installations for domestic and commercial premises. With modern properties decorated minimally and demanding a cable-free environment, the demand lies for a wireless alarm system.
DR Security & Electrical wanted to raise awareness of this system to their existing and prospective clients via a direct marketing campaign. The mailer is to be distributed to homeowners residing in Islington, London.
Solution
A modern interior image reflects the design-aware target audience. Various expensive items of furniture, ie a Barcelona chair, painting and electric guitar are ‘cut out’ or removed from the image to indicate they have been stolen. This concept is reinforced by the headline ‘While you’re away… what will you come back to find?’
Homeowners can have peace of mind when their home is protected with an alarm system which is not only effective, but being wire-free it will blend with their stylish home.
What we did
- Strategy
- Design
- Print management
- Project management