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Happie loves it
Brand development
Identity development, stationery & mailer

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Brief

Quirky fashion label, Happie loves it, needed business stationery and a mailer in preparation for London Fashion Week.

In addition, a credit note design was needed for their shop in Covent Garden, and a sister logo for their premium brand subset.

Solution

Based on the existing red sakura flower and dotted logo, we designed a clean layout for the business stationery keeping the brand fresh and professional.

The Happie loves it doll cutout, with stuck-on fabric, is used as the image on the front of the mailer. Used in conjunction with one of their best selling fabrics, we composed the image with the doll emanating a soft pink glow to signify she feels happy when wearing their clothes with a play on words at the bottom ‘I am happie’.

What we did

  • Strategy
  • Design
  • Print management
  • Project management

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Strategic design for print & web
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