Print work
Creative industries
Work:
Vehicle:
Brand development
Identity development, stationery & mailer
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Brief
Quirky fashion label, Happie loves it, needed business stationery and a mailer in preparation for London Fashion Week.
In addition, a credit note design was needed for their shop in Covent Garden, and a sister logo for their premium brand subset.
Solution
Based on the existing red sakura flower and dotted logo, we designed a clean layout for the business stationery keeping the brand fresh and professional.
The Happie loves it doll cutout, with stuck-on fabric, is used as the image on the front of the mailer. Used in conjunction with one of their best selling fabrics, we composed the image with the doll emanating a soft pink glow to signify she feels happy when wearing their clothes with a play on words at the bottom ‘I am happie’.
What we did
- Strategy
- Design
- Print management
- Project management