Print work
Creative industries
Work:
Vehicle:
Branding
Identity, stationery & swing tags
Your browser does not have Flash Player which is needed on this page.
If you believe this is an error, click here to bypass detection.
Brief
Fashion label, Tiffany Leong, needed a timeless identity to reflect their vintage-inspired womenswear.
Business stationery and swing tags were required to promote the brand and to identify the label when stocked amongst other brands in boutiques.
Solution
The striking black and white identity defines the brand perfectly. Black was used as opposed to colour to reflect class and timelessness.
A classic sophisticated typeface is chosen and certain elements tweaked further to give the identity a cleaner shape and give it a unique feel. This reflects the brand’s core values of structure, luxury and detailed tailoring.
The swing tags echo the stationery design and are elongated to add that extra sleek feel.
What we did
- Strategy
- Identity
- Design
- Print management
- Project management