Web work
Commercial
Work:
Vehicle:
BNI Islington
Website
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Brief
BNI Islington is a business breakfast networking group that meets every Wednesday morning.
They needed to modernise their website and encourage visitors to experience the benefits of their weekly meetings – and to become a member.
Solution
We profiled the target audience, analysed sister BNI websites and devised a clear and easy-to-use website that communicates the benefits of membership.
To rank highly in Google, we researched popular search terms for the website and advised the copywriters to integrate these words.
We created a very different design from the typical BNI chapter websites to differentiate BNI Islington as being a friendly, supportive and professional networking group.
What we did
- Strategy
- Search engine optimisation (SEO)
- Information architecture
- Website design
- Technical development
- Project management