Web work
Creative industries
Work:
Vehicle:
Gia London fashion collection
Website
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Brief
Fashion label, Gia London, needed a professional website to encapsulate their brand essence, showcase collections and encourage online purchasing of their clothing.
As they are selling to both consumers and wholesalers, it is crucial the site captures the imagination yet is professional and credible.
Solution
The brand essence of ‘summer in your wardrobe all year round’ is illustrated via the warm tropical colours and floral illustrations. The encompassing English style is brought out through the simple design and lace texture, with the label’s exotic background evoked through the gold embroidery trims.
A fading slideshow with an interactive interface gives visitors the chance to jump back and forth to different garments at their own pace.
The ‘How to buy’ page informs visitors of the various ways in purchasing Gia London garments.
The prominent call-to-action of signing up to the label’s e-newsletters keeps visitors up-to-date with the latest collections and promotional offers. This helps to retain customer awareness of the brand and improve customer loyalty.
What we did
- Strategy
- Search engine optimisation
- Information architecture
- Website design
- Flash design
- Technical development
- Project management
Client feedback
‘Gia London who required a very professional brand package and website to launch its into an international trade arena.
During the design experience, I found what seemed an impossible task to be simply directed and excellently organised. With a million different things going on in my head, coupled with frequent trips abroad, I found the project an absolute joy because of Double Sided’s professionalism, practical commentary, break down of tasks and task deadlines.
Both John and Tam directed my thoughts following a step by step process which allowed me to feel like I was in total control of my brand concept and future direction. At the same time they advised me to be more commercially aware and gave me practical advice about what my audience needed.
The thing I liked most about working with Double Sided is that I felt they delivered more than I expected in terms of service and they were so down to earth and unpretentious about their skills and experience.
I also felt that they had developed a very good way of understanding their client’s needs and respond very specifically to the individual.
The outcome of the projects was fantastic from a design point of view but also from a commercial point of view. I feel like I now have the right foundations to begin at that higher level which I am aiming for.’
Najia Alavi, Director