BNI Islington
Client
BNI Islington is a London chapter of BNI International, the most successful business networking organisation in the world.
Brief
The BNI Islington website needed a modern facelift to appeal to prospective members. As well as updating the look of the site, Double Sided was asked to increase the number of visitors attending the weekly meetings.
Our approach
After researching competitor websites and analysing audience tasks, the content was restructured to encourage visitors to attend a meeting. The old website was transformed from a heavy dated feel to a light, modern design. Information was grouped into sections making it easier to read.
Result
The design conveys a friendly, supportive and professional networking group. On average, the website generates a new visitor each week through search engines.
What we did
- Digital strategy
- Search engine optimisation (SEO)
- Information architecture
- Website design
- Technical development
- Project management
- Hosting