Doctor Logic

Client

Doctor Logic is a Mac support and online backup company based in London. Being a Mac specialist, their primary clients are creative companies such as architects, design agencies and fashion labels.

Brief

To design a flyer advertising Doctor Logic’s specialist Mac support and related IT services. It had to be memorable and eye-catching to creatives.

Our approach

A trendy flyer was designed which creative professionals could identify with. The concept was based on annoying error messages which are cryptic to most Mac users, but are clear as daylight for Doctor Logic, the experts in IT support. As creatives tend to wear quirky glasses and use Apple Macs, these elements were used to reflect this industry. The new design direction was also applied to Doctor Logic’s business cards.

Result

Working directly with Doctor Logic, Double Sided fulfilled every aspect of the brief, creating a new identity and cutting edge flyer. Left ambiently across London, the flyers were ‘found’ and generated new clients for Doctor Logic.

“[I] enjoyed working with John & Tam and was very pleased with the results. The flyers quickly paid for themselves by bringing in new clients and the ROI was 100%. Happy with the business cards too, it’s hard to put a value on them but they give the right impression, which is what we want”
Roman Marszalek, Director, Doctor Logic

What we did

• Strategy
• Branding
• Photography
• Illustration
• Graphic design

• Print
• Share
• Contact