The DRH Collection
Client
The DRH Collection is an exclusive distributor of middle to high-end porcelain and glassware to the retail and hospitality sector. Based in
Brief
Their DRH catalogue needed a redesign to reflect their premium porcelain and showcase the new range of ceramics from
Our approach
Double Sided created a stylish, sophisticated catalogue which showed off nearly 400 products. Each item was proportional to each other on the page with captions added directly beneath. Products were put into context in terms of sizing, and the new catalogue was much easier-to-use – the previous catalogue itemised products with numbers and associated captions were placed at the footer making the eye scan up and down which made it difficult to follow.
Result
“The response to both our Catalogue and Price List was excellent, the catalogue looks great and is so very easy to use. I was especially surprised to the reaction to the price list, not because of any mistakes or anything on your side, but because a price list is, in its very nature, visually unstimulating, and so many people commented on how it looked so very professional!
What is really amazing is that even during these difficult economic times, we have noticed an increase in sales since having the new catalogue.”
Michael Holmes, The DRH Collection
What we did
- Strategy
- Branding
- Graphic design
- Project management