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Gia London branding

Client

Gia London is an independent fashion label known for its vintage prints and exotic embellishments to encapsulate English style with an exotic edge.

Brief

Gia London needed a professional identity as the brand was moving to the next level.

Our approach

Having analysed the brand identity of leading fashion labels, Double Sided designed a unique corporate identity capturing the glow and warmth of exotic summers past.

Result

“Both John and Tam directed my thoughts following a step by step process which allowed me to feel like I was in total control of my brand concept and future direction. At the same time they advised me to be more commercially aware and gave me practical advice about what my audience needed.

I also felt that they had developed a very good way of understanding their client’s needs and respond very specifically to the individual.”

Najia Alavi, Owner, Gia London

What we did

  • Strategy
  • Identity
  • Design
  • Project management
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