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Happie Loves It branding

Client

Happie Loves it is a cute Japanese-inspired London fashion label. Since being the largest concession at Top Shop's flagship store in Oxford Street in 2007, they now have a boutique shop in Covent Garden.

Brief

As a growing fashion business, Happie Loves It needed a professional identity for upcoming shows including London Fashion Weekend.

Our approach

With the fun element in mind, we designed all the printed literature ensuring there was brand consistency throughout. Items designed included: a letterhead, business cards, postcards, magazine ads, credit notes and security stickers.

What we did

  • Branding
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