Centor Insurance & Risk Management
Client
Founded in 1973, Centor Insurance & Risk Management is a leading insurance broker and risk management provider based in the City of
Brief
All the printed literature for Centor Insurance & Risk Management (brochure, reports and stationery) looked different and incongruous – these needed to reflect their professionalism and premium clients. In order to attract larger clients, branding for the different divisions had to be slick and unified as a Centor brand. For consistencies, brand guidelines are a necessity for all staff to follow when creating marketing material.
Our approach
Building upon the Centor shield, Double Sided designed a modern corporate identity system using bold graphics supported by powerful imagery of rock climbers, F1 racers and fire fighters. The work included:
- a brochure
- report template (in Word)
- individual division sheets
- presentation folder
- business stationery
- brand guidelines.
Result
The new identity gives brokers confidence to impress and win larger clients.
“This was a potentially complicated job, which
Both our new corporate brochure and printed literature have been transformed into something stunning – and the report templates using the new designs and layouts are simple and effective for our staff to use. The feedback we have had from our clients has also been extremely positive, which is very satisfying indeed.”
Paul Field, Systems & Quality Director, Centor Insurance & Risk Management
What we did
- Strategy
- Graphic design (brochure, division sheets, presentation folder, and stationery)
- Word templates
- Powerpoint templates
- Brand guidelines
- Print management
- Project management