Francis House
Client
Francis House is a residential care home providing help, care and support to alcohol-dependent people.
Brief
Double Sided was commissioned to design and build a website for Francis House that was more user-focused. Content needed to be found easily, to reduce the number of phone queries about information which already exists on the current website. A content management system was required for staff to easily update pages.
Our approach
We designed the site with two distinct target audiences in mind: private clients and social workers who refer clients to the service. Information and type of content on each page was carefully considered to address these two markets with clear sign posts to start your recovery placed throughout the site.
Result
The design of the site successfully speaks to both private clients and professional social-workers. Francis House runs more efficiently with reduced general service enquiries and there has been an increase in clients contacting Francis House about starting their recovery.
What we did
- Digital strategy
- Search engine optimisation (SEO)
- Information architecture
- Website design
- Technical development
- Project management
- Hosting